Detailed Ratings Breakdown For AEW Beach Break and NXT

As we previously reported, AEW Beach Break defeated NXT in the ratings yet again, and improved on last week’s numbers by 90,000 viewers. Dynamite had 844,000 viewers and a 0.32 rating (408,000 viewers) compared to NXT’s 610,000 viewers and 0.15 rating (197,000 viewers). NXT finished just outside of the top fifty (at #51), so some of the numbers are not available. Head-to-head prior to NXT’s overrun, they had 609,000 viewers and 195,000 in 18-49. The Wrestling Observer Newsletter has a detailed ratings breakdown for both shows.

Dynamite placed third, beating the NBA head-to-head (701,000 viewers, 0.23 rating) on ESPN and the NHL game on NBC Sports Network (633,000 viewers, 0.18 rating). It was only behind MTV’s Challenge Double Agent (920,000 viewers and 0.54 rating) and a late NBA game on ESPN (984,000 viewers and a 0.33 rating).

Not everything was good for AEW, however, as they skewed older than they have in a long time. Dynamite also dd poorly with women, only ranking #21 for the night in that demo, but second in men 18-49 behind the late NBA game. It was #13 in 18-34 and #6 in men 18-34. Otherwise, it was up 15% last week in viewers, 7.4% in 18-49 and 1% in 18-34. NXT was down 15.3% in viewers, 29.1% in 18-49 and 46.7% in 18-34.

AEW had 65,000 in men 18-34 (down 3% from last week), 35,000 in women 18-34 (up 9.4%), 205,000 in men 35-49 (up 7.3%) and 103,000 in women 35-49 (up 14.4%). NXT had 20,000 viewers in men 18-34 (down 44.4%), 20,000 in women 18-34 (down 45.9%), 101,000 for men 35-49 (down 7.3%) and 56,000 in women 35-49 (down 40.4%)

Here are the quarter-by-quarter numbers for AEW:

Q1: Tag Team Battle Royal – 952,000 viewers, 417,000 in 18-49
Q2: Jade Cargill video/Sting & Darby Allin & Team Taz promo – 866,000 viewers (down 86,000), 400,000 in 18-49 (down 17,000)
Q3: Britt Baker vs. Thunder Rosa/Matt Hardy & Hangman Page promo – 868,000 viewers (up 2,000), 401,000 in 18-49 (up 1,000)
Q4: Page & Hardy vs. Chaos Project/Women’s Tournament announcement/Inner Circle segment – 771,000 viewers (down 97,000), 391,000 in 18-49 (down 10,000)
Q5: The Wedding of Kip Sabian and Penelope Ford – 868,000 viewers (up 97,000), 427,000 in 18-49 (up 36,000)
Q6: Eddie Kingston vs. Lance Archer/FTR promo – 855,000 viewers (down 13,000), 436,000 in 18-49 (up 9,000)
Q7: Joey Janela interview/preview for next week/entrances for main event – 770,000 viewers (down 85,000), 384,000 in 18-49 (down 52,000)
Q8: Kenny Omega & The Good Brothers vs. Jon Moxley, PAC & Rey Fenix – 804,000 viewers (up 34,000), 409,000 in 18-49 (up 25,000)

And here’s the breakdown of NXT by quarters:

Q1: Dakota Kai & Raquel Gonzalez vs. Kacy Catanzaro & Kayden Carter – 713,000 viewers, 205,000 in 18-49
Q2: Toni Storm interview/Edge & William Regal segment/Austin Theory vs. Leon Ruff – 652,000 viewers (down 61,000), 199,000 in 18-49 (down 6,000)
Q3: End of Theory vs. Ruff/Legado del Fantasma video/Tian Shan video/Legado del Fantasma vs. Lucha House Party – 612,000 viewers (down 40,000), 191,000 in 18-49 (down 8,000)
Q4: End of Legado del Fantasma vs. Lucha House Party – 594,000 viewers (down 18,000), 190,000 in 18-49 (down 1,000)
Q5: Edge, Finn Balor & Pete Dunne segment/Johnny Gargano & KUSHIDA segment/Toni Storm vs. Jessi Kamea – 618,000 viewers (up 24,000), 202,000 in 18-49 (up 12,000)
Q6: Curt Stallion interview/Stallion vs. Santos Escobar – 577,000 viewers (down 41,000), 173,000 in 18-49 (down down 29,000)
Q7: End of Escobar vs. Stallion/Karrion Kross & Edge segment – 586,000 viewers (up 9,000), 213,000 in 18-49 (up 40,000)
Q8: The Undisputed Era vs. Tommaso Ciampa & Timothy Thatcher – 519,000 viewers (down 67,000), 183,000 in 18-49 (down 30,000)
Overrun: End of Undisputed Era vs. Ciampa & Thatcher – 628,000 viewers (up 109,000), 236,000 in 18-49 (up 53,000)

Dynamite had a 0.14 in 12-17 (up 75%), 0.14 in 18-34 (up 1%), 0.50 in 35-49 (up 9.6%) and 0.32 in 50+ (up 18.5%). AEW’s audience was 66.2% male in 18-49 and 56.3% male in 12-17. NXT was 61.4% male in 18-49.

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